Opening a freshly delivered newspaper with catchy articles and adverts inside no longer carries the same excitement as it did many moons ago. Today, we live in a digital environment where the power of video is what truly captures the attention of the masses. From children’s formative years, they are exposed to digital devices of all sorts and their teachers and parents use video to help educate and socialize them. As a result of this trend, marketers have capitalized on the infinite potential of video and have started using this powerful tool to capture and sustain the attention of potential and existing customers.
Advantages of Using Video
It is undeniable that the use of video distinguishes one’s marketing efforts. Campaigns that rely on video stand a greater chance of reaching the target audience than those who simply utilize static imagery and text.
An article published by Ucraft in 2020 highlighted that 92% of marketers confirmed that video content is an important element in their marketing strategy. Furthermore, 88% of marketers believe that video content yields a positive ROI.
Videos are successful simply because they are more memorable. According to Hubspot, approximately 80% of customers were able to recall a video they viewed last month. Only a few were able to recall what they read.
It is fact that video increases traffic to your website. Idea Rocket argues that companies that include videos on their websites experience 41% more traffic than sites that seldom use video.
Videos are far more engaging than text. Idea Rocket underscores that videos receive more likes and comments. Moreover, videos obtain “1200% more shares than text and images combined”.
Lastly, after viewing a video on a brand’s product, purchase intent is greater. Larry Kim in his 2018 article, “31 Facts About Video Marketing You May Not Know yet” argues that after viewing a video, “64% of viewers are more likely to make an online purchase”. He also suggests that “including video on a landing page can increase conversion by 80%; real estate listings that include a video receive 403% more inquiries than those without”.
It is clear that video content has a solid place in current and future marketing. A campaign devoid of video content is nothing short of boring and people are far from interested in engaging with a brand that does not ignite their emotions and senses. Video is powerfully engaging, and memorable and companies want people to never forget what they have to offer. “Did you see it yet?” is the type of hype that every marketer wants to hear when executing a campaign with the power of video.